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What's your Social ROI?
03.08.10
Has social media delivered on its promises? Can you even tell? According to eMarketer, Social network ad spending will reach $2.5 billion worldwide throughout 2010 and $1.3 billion just in the US, but according to an outside survey only 1 IN 5 marketers even measured their social media ROI in 2009.
Marketing Industry Bounce Back
02.01.10
Companies can officially be optimistic about investing in online marketing in 2010, trust us, it's what we do. Not only are we finding that companies who recently increased their online marketing efforts have already seen significant ROI, but there are countless other reasons to believe marketing is bouncing back, check them out.
Social Media Tactics That Work
01.12.10
We've discovered what tactics really work when it comes to marketing on Facebook and Twitter. A recent survey of 5,140 B2B and B2C marketers conducted by MarketingProfs shows how companies are successfully using their Social Marketing Tools to yield a much higher ROI, create better campaigns and reach new and qualified audiences.
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Workflow Management

Up one level

Destination market planning & internal operational efficiency at its finest.

The Workflow Management Center (WMC) is a web-based, password-protected system that is directly responsible for managing the pre-market activities of any destination marketing organization. It also provides exceptional value to our customers by allowing institutional memory to stay with the institution.WMC Graphic

This destination marketing software has been called anything from a web based document management software, a web based collaboration software, to a workflow management solution, but there’s no denying its importance to any destination marketing organization.

Using this system, destination marketing organizations have experienced increased results like:

  • Reduced campaign from “concept-to-market” time up to 66%
  • Reduced downtime associated with searching for collateral, messages, legal approved disclaimers, or creative pieces by 50%
  • Has produced (on average) up to 5 additional hours per week for resources to be allocated towards revenue-generating efforts
  • Has unified remote offices to be run as efficiently and effectively as the home office, or headquarters

Request a Demo Today

Click here to request a demo on this product, or call us today at 800.330.9450.

The destination marketing specific modules include

File Management Center

An easy-to-navigate application that shares files between clients and vendors. Submit requests, track approvals and minimize clutter.

Approval Management

Automate the most intricate of approval processes with custom approval flows. Manage and track all approvals and versions along the way.

Directory Management

Create your own group of users to streamline communications. Locate, access and communicate users and groups more efficiently.

Internal Communications

Keep personnel informed and accountable with this internal system. Maximize email efficiency, intranet use, and improve communications.

Service Assignment Tool

Automatically organize and track requests. Create and post service request forms that segment all necessary data.

Campaign Creation Center

Plan marketing activities specific to target demographics such as age, groups, languages and past campaign performance.