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Adobe Helps Make Digital Marketing Center Even Better!
10.09.09
Flash is finally coming to your smartphone—and so is Adobe (ADBE). With today's launch of the newest version its software, Adobe Flash Player 10.1, the San Jose-based company is making an aggressive push to get its product onto any gadget that allows for web browsing–Blackberry devices, netbooks, increasingly even TVs.
Return Path, a New Media Gateway integration partner, has secured a deal with newly announced MySpace Mail!
10.07.09
We are very excited to announce the news that MySpace is introducing MySpace Mail, making it potentially one of the largest email providers in the US and the world as it will be offered to millions of MySpace users.
Behavioral Targeting Misses Mark
10.07.09
Despite the concerns of some consumers and privacy advocates, marketers have defended behavioral targeting on the basis that Internet users would prefer to look at relevant advertisements and offers.
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Social Networking

Integration with ShareThis provides marketers with the ability to allow their targets to share marketing materials to the social networks of their choosing!

Social Network Integration

With the recent explosion in popularity of social networking outlets such as: Facebook, Twitter, LinkedIn, Digg, YouTube and more, it is with great excitement that New Media Gateway announces its partnership with our friends at ShareThis.

ShareThis is a service that allows organizations to take content that they've created (i.e. email messages, landing pages, forms/surveys, videos, imagery, and more) and allow for it to be shared by target audiences into the social networks of their choosing.

Social - ShareThis Sources

We are calling this process "Pull to Social" - which essentially will allow marketers to extend their messages beyond their known target contacts.

Don't double your efforts, just do what you've been doing!
You can continue to distribute email campaigns to its existing/known contacts within its DMC, but now allow those same contacts to use ShareThis to pull that message or offer into the social networks of their choosing.

Here's the best part: All social networking activity from the Digital Marketing Center will be tracked. It's word of mouth marketing in the digital realm at its finest.

The tracking, which will be available through the DMC and ShareThis interfaces, will provide users insight into the social-syndication of their content. Everything from views, share counts, and which social networks it was placed on will be included in the basic integration.

Social - ShareThis Views

So, how does it work?
All new Digital Marketing Center customers can expect to enjoy the ShareThis integration upgrade at no additional charge to their basic capabilities within the Email Marketing Center, Microsite Generator, Form/Survey Center modules, and Marketing Asset Manager.

Imagine targeting your audience through the Digital Marketing Center's advance search capabilities, building out a targeted email, driving traffic to a landing page and allowing all of that content to be shared through social networks.

Another great feature that is included in the basic ShareThis integration will be that your targets, when sharing your content, can select an option to send a SMS (or text) message to the colleagues of their choice. The Digital Marketing Center, through ShareThis, can now allow for mobile content distribution.