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What's your Social ROI?
03.08.10
Has social media delivered on its promises? Can you even tell? According to eMarketer, Social network ad spending will reach $2.5 billion worldwide throughout 2010 and $1.3 billion just in the US, but according to an outside survey only 1 IN 5 marketers even measured their social media ROI in 2009.
Marketing Industry Bounce Back
02.01.10
Companies can officially be optimistic about investing in online marketing in 2010, trust us, it's what we do. Not only are we finding that companies who recently increased their online marketing efforts have already seen significant ROI, but there are countless other reasons to believe marketing is bouncing back, check them out.
Social Media Tactics That Work
01.12.10
We've discovered what tactics really work when it comes to marketing on Facebook and Twitter. A recent survey of 5,140 B2B and B2C marketers conducted by MarketingProfs shows how companies are successfully using their Social Marketing Tools to yield a much higher ROI, create better campaigns and reach new and qualified audiences.
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Marketing Asset Manager

Store, categorize and manage all your company's digital collateral. Manage brochures, videos, presentations, graphics, documents and more.

Marketing Asset Manager Graphic

Store, categorize and manage all your company's digital collateral. Manage brochures, videos, presentations, graphics, documents and more with the DMC Marketing Asset Manager.

You will no longer scramble to find the most up-to-date version of a brochure. The right logo will always be used. Approved images can easily be found in a searchable library. Digital marketing messages can be quickly assembled and efficiently tracked for better follow-up with your clients and prospects. Yeah, it's that good.

NMG's Marketing Asset Manager centralizes your sales, marketing and communications materials so personnel can quickly locate speeches, commercials, PowerPoint presentations, approved logos, email blasts, brochures, collateral and more. The system also generates detailed reports that highlight asset usage by type, frequency and user so marketers can assess the lifetime ROI of sales and marketing materials.

Request a demo on this product, or call us today at 800.330.9450.

Platform Module Capabilities

COLLATERAL SEARCHING
Easily search for collateral by type, file type, meta data, description, file name, or category type.

CATEGORY MANAGEMENT
Create nested collateral categories in a familiar tree-based structure to allow for wide or acute searches by category type.

COLLATERAL UPLOAD
Add a single collateral file, or use the mass collateral upload to import massive groups of collateral into the platform.

COLLATERAL FILE TYPE
Manage collateral classifications or file types for easy user-based searching for marketing or sales collateral within the platform.

COLLATERAL EXPIRATION
Set collateral expiration dates so that no user can access materials are not sent to market after the designated expiration date.

MANAGE COLLATERAL INVENTORY
Set collateral inventory to easily manage quantities available for printing or shipping out to market.

MASS COLLATERAL ATTRIBUTE UPDATES
Easily download collateral attributes into a spreadsheet, make adjustments, and then re-upload the file into the platform for wide-sweeping changes to materials.

COLLATERAL CHECKOUT
Users can search for collateral in a storefront environment, provide payment and shipping details, and have access to customized materials as they see fit.

FILE TYPE FLEXIBILITY
Upload any file type into the platform for storage, categorization, or distribution.

DISTRIBUTION METHOD CONTROL
Control the ways in which platform users can distribute any saved piece of collateral can be distributed to market.

PERMISSION CONTROL
Determine which platform users, or user groups, do and do not have access to each individual piece of collateral within the platform.

COLLATERAL ARCHIVE
Archive expired collateral so users do not access it, but administrators can easily for future re-use.

PRINT VENDOR ASSIGNMENTS
Assign which pieces of collateral are assigned to an individual, or group, of print vendors.

PRINT VENDOR NOTIFICATIONS
Notify approved print vendors of new collateral that is available for users for fulfillment purposes.

COLLATERAL WATER MARKING
Toggle water marking of collateral in a preview mode to protect digital distribution of materials that must be printed.

PRINT PREFERENCE MANAGEMENT
Administrators can provide printing, binding, paper weight, shipping, and color instructions for each piece of collateral stored within the platform prior to being shipped to print vendors for fulfillment.