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What's your Social ROI?
03.08.10
Has social media delivered on its promises? Can you even tell? According to eMarketer, Social network ad spending will reach $2.5 billion worldwide throughout 2010 and $1.3 billion just in the US, but according to an outside survey only 1 IN 5 marketers even measured their social media ROI in 2009.
Marketing Industry Bounce Back
02.01.10
Companies can officially be optimistic about investing in online marketing in 2010, trust us, it's what we do. Not only are we finding that companies who recently increased their online marketing efforts have already seen significant ROI, but there are countless other reasons to believe marketing is bouncing back, check them out.
Social Media Tactics That Work
01.12.10
We've discovered what tactics really work when it comes to marketing on Facebook and Twitter. A recent survey of 5,140 B2B and B2C marketers conducted by MarketingProfs shows how companies are successfully using their Social Marketing Tools to yield a much higher ROI, create better campaigns and reach new and qualified audiences.
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Digital Marketing Center

Up one level

Destination marketing software developed for Fortune 100 customers.

The Digital Marketing Center is one of the most commonly used products for destination marketing organizations, primarily because it is one of the only tools in the marketplace that consolidates the eight most highly requested destination marketing and destination sales tools into one web based enterprise system.

DMC InterfaceThis system can provide a wide array of services, including enterprise email marketing, tracking and analytics, web based survey creation software, a sales-kit/bid-book generator, on demand printing software, interactive presentation software, and an asset marketing system into one platform available for destination marketers.

The Digital Marketing Center gives marketers the ability to populate the system with customizable marketing collateral to provide more flexibility for the sales staff, and free up marketers to be able to build and execute strategies to reach more targets.

Users can do everything from start to finish with this marketing software. Upload a list of contact targets, build messaging and deliver it via the email marketing center to drive them to customized landing pages for more information. From the landing page, visitors can download a personalized brochure (or sales kit), and fill out the integrated contact form.

All of this happens while you are tracking every move they made, from email delivery, click activity, to what they clicked on while visiting your landing page.  Integrated tools make it easy to segment your lists based upon campaign activity for easy follow up.

Using this system, destination marketing organizations have experienced increased results like:

  • Additional online revenue generated up to 180% year over year
  • Saved up to 35% in print and warehousing budgets
  • Allowing sales reps to customize high-impact sales presentations from days to minutes from existing materials, with a messaging specific to their audience
  • Allowing administrative users to analyze effectiveness, and utilization of marketing assets to produce better sales support materials
  • Automated multi-level marketing campaigns (both print and digital) based upon activity produced by the recipient, through a “business rule artificial intelligence” system

Request a Demo Today

Request a demo on this product, or call us today at 800.330.9450.

The destination marketing specific modules include:

Email Marketing Center

Develop high-impact campaigns using Flash, HTML, video and more. Track user activity with real-time metrics and in-depth reporting.

Bid Book Generator

Win more bids with quicker, more professional responses while offsetting costs of printing and warehousing fees associated with your response.

Micro Site Generator

Design, deploy and manage micro sites to drive traffic, improve online marketing, and promote new products and services.

Social Networking

Integration with ShareThis provides marketers with the ability to allow their targets to share marketing materials to the social networks of their choosing!

Form & Survey Center

Create and distribute sophisticated surveys to acquire actionable data and customer profiles, along with detailed tracking and metrics.

Marketing Asset Manager

Store, categorize and manage all your company's digital collateral. Manage brochures, videos, presentations, graphics, documents and more.

Contact Management

Store, manage and market to all your contacts. Build detailed contact profiles, track interaction, and segment into detailed user groups.

Presentation Generator

The fastest and easiest presentation tool you could imagine! Quickly create dynamic presentations using Flash, video, audio and more.

Education Center

Easily build out course materials and administer tests to effectively educate, train, and certify your sales, marketing, service, and/or operational personnel on company policy, new product lines, or any other subject you deem appropriate.