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03.08.10
What's your Social ROI?
Has social media delivered on its promises? Can you even tell? According to eMarketer, Social network ad spending will reach $2.5 billion worldwide throughout 2010 and $1.3 billion just in the US, but according to an outside survey only 1 IN 5 marketers even measured their social media ROI in 2009. read more...
01.12.10
Social Media Tactics That Work
We've discovered what tactics really work when it comes to marketing on Facebook and Twitter. A recent survey of 5,140 B2B and B2C marketers conducted by MarketingProfs shows how companies are successfully using their Social Marketing Tools to yield a much higher ROI, create better campaigns and reach new and qualified audiences. read more...
07.23.07
Travel Promotion Act Approved
The United States Senate Committee on Commerce, Science & Transportation approved S. 1023, the "Travel Promotion Act of 2009. read more...
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A recent article by EMarketer highlights the huge impact that video is having on the internet. New Media Gateway couldn't agree more and that is why NMG is the only multichannel marketing platformthat leverages video messaging. read more...
Marketers Moving Online In Downturn
During tough times, more marketers are adopting digital marketing techniques. Over 90% of marketers polled by eMetrics said they would increase or maintain their spend on e-mail advertising, and more than 83% said the same about paid search. read more...
How to extend marketing efforts by using social networking.
Many CVBs/DMOs are leveraging social marketing and mediums like MySpace, Twitter, Facebook, YouTube, and the like. In total, there are about a dozen channels through which Marketers can communicate their messages. read more...
Welcome to the Hospitality Blog
Check back often for news, opinions, ideas and product updates - all geared towards our Hospitality customers! read more...
“2008 Food for Thought”
Mary Miller from NMG reviews a recent Bert van Walbeek article from eHoteliers.com. As a destination sales, destination marketing, or hotel management professional waiting to start a new year in the hospitality industry ... you will truly find this a very useful piece of information. read more...
Genius idea to build an email database?
Did Dr. Pepper "sucker" my girlfriend into giving all of her information, or did they really put together a genius marketing idea to build their email databases with relatively small costs? You be the judge, and see how it can work for DMO's. read more...
What consumers want
As we all know, the market is driven by what the consumer wants and it is our jobs to deliver upon that. Following on the heels of Tim's report via E-Marketer about the Future of E-Mail, Greg Colunga reports new findings about B2C marketing in the coming days. read more...