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10.09.09
Adobe Helps Make Digital Marketing Center Even Better!
Flash is finally coming to your smartphone—and so is Adobe (ADBE). With today's launch of the newest version its software, Adobe Flash Player 10.1, the San Jose-based company is making an aggressive push to get its product onto any gadget that allows for web browsing–Blackberry devices, netbooks, increasingly even TVs. read more...
10.07.09
Return Path, a New Media Gateway integration partner, has secured a deal with newly announced MySpace Mail!
We are very excited to announce the news that MySpace is introducing MySpace Mail, making it potentially one of the largest email providers in the US and the world as it will be offered to millions of MySpace users. read more...
Behavioral Targeting Misses Mark
Despite the concerns of some consumers and privacy advocates, marketers have defended behavioral targeting on the basis that Internet users would prefer to look at relevant advertisements and offers. read more...
07.23.07
Future of Digital Marketing
At the Future of Digital Marketing conference in London it was no surprise to report that marketers are shifting more budget towards online initiatives and are overwhelmed by the amount of new tools and channels available to them. read more...
Return Path, a New Media Gateway integration partner, has secured a deal with newly announced MySpace Mail!
We are very excited to announce the news that MySpace is introducing MySpace Mail, making it potentially one of the largest email providers in the US and the world as it will be offered to millions of MySpace users. read more...
ROI Measurement a Must
According to a study by the Lenskold Group and MarketSphere, 65% of marketers said that CEOs and CFOs are demanding to see return on investment (ROI) as a part of securing budgets for marketing initiatives. read more...
Becoming a Social Media Champion
Kudos to Veronica Williams for being published in the June 2009 Destination Marketing Monthly email. Great Work! As the Annual Convention in Atlanta quickly approaches, the theme "Creating Champions for Destinations" becomes significantly important. During this time of economic uncertainty the destination marketing organization (DMO) needs to become even more creative in their messages to potential visitors. read more...