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Measuring ROI
06.24.09
Future of Digital Marketing
At the Future of Digital Marketing conference in London it was no surprise to report that marketers are shifting more budget towards online initiatives and are overwhelmed by the amount of new tools and channels available to them. read more...
06.18.09
ROI Measurement a Must
According to a study by the Lenskold Group and MarketSphere, 65% of marketers said that CEOs and CFOs are demanding to see return on investment (ROI) as a part of securing budgets for marketing initiatives. read more...
06.16.09
NMG and EmailReach Join Forces to Enhance the Success of Email Marketing
New Media Gateway, the industry's leading sales and marketing technology provider, today announced that its platform for managing multi-channel content is now tightly integrated with EmailReach, a comprehensive solution for delivering email over sixty-nine different platforms. read more...
06.10.09
How People Share Online Video
- Digital Marketing
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A recent article by EMarketer highlights the huge impact that video is having on the internet. New Media Gateway couldn't agree more and that is why NMG is the only multichannel marketing platformthat leverages video messaging. read more...
05.15.09
Marketers Moving Online In Downturn
During tough times, more marketers are adopting digital marketing techniques. Over 90% of marketers polled by eMetrics said they would increase or maintain their spend on e-mail advertising, and more than 83% said the same about paid search. read more...
03.12.09
SEO Investments Expected To Grow More Than 20%
- Digital Marketing
- Brand Management
- email marketing
- misc
- general
- Measuring ROI
- Email Marketing
- new category
- direct marketing
- search marketing
- Sales Tips
- Search Engine Marketing
- Traditional Marketing
- Leadership
- Customer Service
- Digital Marketing Center
- Marketing Tips
- Databases
- clients
- Webinar
- customer workspaces
- Technology
- Web 2.0
As marketers begin to better understand how Web site optimization fits into overall campaigns, budget investments in search engine optimization (SEO) will grow at a higher rate each year, compared with other types of search marketing strategies, according to a recent report from eMarketer and MediaPost Publications. read more...
06.06.08
What consumers want
As we all know, the market is driven by what the consumer wants and it is our jobs to deliver upon that. Following on the heels of Tim's report via E-Marketer about the Future of E-Mail, Greg Colunga reports new findings about B2C marketing in the coming days. read more...
03.23.08
Future of E-mail
Interesting statistics that suggest that e-mail marketing is alive and well! read more...
10.16.07
New Google Analytics Features on the Way!
Google introduced some exciting new features coming for Google Analytics which should please many CVB marketers. read more...
10.15.07
Starting the Week Off Right
Tyson links to a great piece from Dennis Mortensen about marketing and measuring for hospitality and online travel websites. read more...