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Databases
10.12.07
WIIFM - What all of your prospects listen to ...
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What's WIIFM? I'll tell you what it's not: a radio station. Find out more about what WIIFM is and how it can effectively drive your prospects to your call to action, generate more leads, and increase revenues for your destination sales or marketing efforts. read more...
09.26.07
Genius idea to build an email database?
Did Dr. Pepper "sucker" my girlfriend into giving all of her information, or did they really put together a genius marketing idea to build their email databases with relatively small costs? You be the judge, and see how it can work for DMO's. read more...