Entries For: September 2007

07.23.07

Genius idea to build an email database?

Did Dr. Pepper "sucker" my girlfriend into giving all of her information, or did they really put together a genius marketing idea to build their email databases with relatively small costs? You be the judge, and see how it can work for DMO's. read more...

Buyers = Irrational!

Understand a few key factors affecting meeting planner decisions on whether to select YOUR destination versus another. read more...