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Search Engine Marketing
Increase visitors. Increase sales. Generate return on investment more tangible, quantifiable, and easily reported and managed than ever before.
What We Do
- Help DMO's identify actionable website goals
- Recommend ways to maximize website focus on identified goals
- Increase website traffic and visibility to increase online conversions
- Market to online customers who are in the purchasing stage
How We Do It
Website Technical & Conversion Analysis
Our search engine marketing experts comb through your websites top to bottom and front to back looking for technical roadblocks and stolen potential. Like a living organism, every page of your website should work in harmony together to bring about the highest conversion rate possible. Our strategists not only make recommendations with your human visitors in mind, but search engines as well.
Marketing Analytics Installation & Setup
Did you know that every visitor who comes to your website can be tracked? Indeed, many marketers and business owners fail to realize that online marketing is 100% track-able. Our online marketing team will install a fully-featured web analytics package on your site which tracks many factors of your online visitors (how they arrived at the site, where they went, what they did, etc). With a web analytics package in place, we can accurately measure how many of your website goals are being accomplished. With this information, ROI for any online marketing strategy can be clearly seen.
Common DMO industry goal examples:
- Hotel Bookings
- Visitor Guide Requests
- E-mail Sign Ups
- Meeting RFPs
- Convention RFPs
Search Engine Optimization (SEO)
Achieving top rankings under keyword searches that pertain to your goals is critical. Millions of Internet users are on the Web right now locating companies and information via search engines. If they're not finding you, they're finding your competition. SEO is a long-term marketing strategy for your website that can bring qualified traffic for years. Our SEO experts understand what it takes to get a CVB ranked in the organic listings for competitive and valuable keywords.
Pay Per Click Advertising (PPC)
In addition to search engine optimization, PPC advertising can be used to reach online customers who are actively searching for a product or service. In fact, search engine marketing has quickly become a multi-billion dollar advertising medium. In 2006, marketers voted PPC advertising the top performing medium, trumping radio, television, print and other traditional mediums. No other medium can catch users at just the right time – in the buying stage.
New Media Gateway is a Google Adwords Qualified Company and a Yahoo Search Ambassador – we understand search engine marketing backward and forward. Our Internet marketing specialists can setup PPC campaigns that will maximize your return on investment.
Complimentary Search Engine Marketing Analysis
We would like to invite you to participate in our complimentary search engine marketing analysis program.How does it work?
Upon completion of a brief survey, one of New Media Gateway’s search engine marketing experts will conduct a search engine marketing analysis of your online portfolio. Once this analysis has been completed, you will be provided with a comprehensive report that will include the following:
- Your Current Search Engine Rankings
- SEO report card
- Online Competitor Analysis
- Pay Per Click Estimations
- And More!