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Hospitality Blog
Training to keep your hotel sales effort strong
02.25.08
NMG’s Mary Miller reviews an ehotelier’s article which gives basic insight that all sales and marketing teams in the travel and tourism industries need to keep in mind.
“2008 Food for Thought”
12.18.07
Mary Miller from NMG reviews a recent Bert van Walbeek article from eHoteliers.com. As a destination sales, destination marketing, or hotel management professional waiting to start a new year in the hospitality industry ... you will truly find this a very useful piece of information.
Domains - Pick One Favorite and Stick With It
11.16.07
Most businesses and organizations with a web presence own multiple domains, both for marketing purposes and for the future's sake. Tyson discusses how to handle multiple domains without disrupting your SEO efforts.
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The Breakers

Search Engine Marketing campaigns have resulted in 100% increase in website traffic, online sales revenue, and online bookings year over year.


 Situation:

As the Web plays an ever-increasing role in our daily lives, businesses have quickly learned that they must not only aggressively engage customers and prospects alike, but apply specific ROI metrics to such online engagement efforts.

Steeped in history and legend, The Breakers Hotel in Palm Beach Florida is no different. Years ago, The Breakers savvy management realized that making significant investments into their property ($225m since 1990) also meant that additional investments in technology - from web presence to online bookings and shopping sales to highly targeted e-marketing efforts - were critical.

Facing stiff competition from national heavyweights with numerous properties, The Breakers turned to the digital experts at New Media Gateway in January 2005 to generate leads and drive sales opportunities.


Solution:
  • NMG and The Breakers defined an aggressive search engine marketing strategy to drive traffic and generate online sales.
  • From competitive benchmarking to web site optimization to enhanced external link popularity, NMG focused on building upon The Breakers esteemed brand.
  • The E-mail Marketing Center allows The Breakers to design and deploy professional branded e-mail campaigns to prospects.

Impact:
  • Web site traffic in 2005 is up nearly 100% when compared to 2004.
  • Total online revenues are up, and online shopping revenues are up 152%.
  • The Email Marketing Center helped The Breakers scrub their customer database of invalid e-mail addresses, and exposed an opportunity for The Breakers to re-engage past customers.
How We Helped:
  • Search Engine Marketing
  • Email Marketing Center
  • Form & Survey Center