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Hospitality Blog
Training to keep your hotel sales effort strong
02.25.08
NMG’s Mary Miller reviews an ehotelier’s article which gives basic insight that all sales and marketing teams in the travel and tourism industries need to keep in mind.
“2008 Food for Thought”
12.18.07
Mary Miller from NMG reviews a recent Bert van Walbeek article from eHoteliers.com. As a destination sales, destination marketing, or hotel management professional waiting to start a new year in the hospitality industry ... you will truly find this a very useful piece of information.
Domains - Pick One Favorite and Stick With It
11.16.07
Most businesses and organizations with a web presence own multiple domains, both for marketing purposes and for the future's sake. Tyson discusses how to handle multiple domains without disrupting your SEO efforts.
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San Diego CVB

San Diego CVB needed a website to serve as a vital event and business portal for both visitors and their member base.



 Situation:

The San Diego Convention & Visitors Bureau is a private, non-profit, mutual benefit corporation composed of approximately 1,100 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry.

San Diego CVB members include tourism-related entities in such categories as lodging, dining, arts & attractions, shopping, and transportation, among others, as well as other companies indirectly involved in the visitor industry.

When the San Diego CVB decided to utilize better sales & marketing technology to promote California's second largest city, they turned to the experts at New Media Gateway.

Solution:
  • NMG developed a revolutionary, industry-specific CMS
  • Implemented revenue generation capabilities through advertisement management
  • Integrated with the MemberNet portal to stay better connected with their members
  • Developed sophisticated reporting functionality to provide member-specific value the bureau was providing
  • Worked closely with advertising agency to influence design layout to be most effective within the development platform

Impact:
  • “Page Aware” functionality matches site content to the user’s navigation.
  • Custom designed CMS lets Admins keep the site updated with ease.
  • Real-time reports to members to show to the exact penny the value the bureau is providing.
  • San Diego CVB is now marketing more effectively with NMG marketing software.
    How We Helped:
    • CMS
    • Custom Application Development
    • DMC
    • CRM