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What's your Social ROI?
03.08.10
Has social media delivered on its promises? Can you even tell? According to eMarketer, Social network ad spending will reach $2.5 billion worldwide throughout 2010 and $1.3 billion just in the US, but according to an outside survey only 1 IN 5 marketers even measured their social media ROI in 2009.
Marketing Industry Bounce Back
02.01.10
Companies can officially be optimistic about investing in online marketing in 2010, trust us, it's what we do. Not only are we finding that companies who recently increased their online marketing efforts have already seen significant ROI, but there are countless other reasons to believe marketing is bouncing back, check them out.
Social Media Tactics That Work
01.12.10
We've discovered what tactics really work when it comes to marketing on Facebook and Twitter. A recent survey of 5,140 B2B and B2C marketers conducted by MarketingProfs shows how companies are successfully using their Social Marketing Tools to yield a much higher ROI, create better campaigns and reach new and qualified audiences.
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San Diego CVB

San Diego CVB needed a website to serve as a vital event and business portal for both visitors and their member base.



 Situation:

The San Diego Convention & Visitors Bureau is a private, non-profit, mutual benefit corporation composed of approximately 1,100 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry.

San Diego CVB members include tourism-related entities in such categories as lodging, dining, arts & attractions, shopping, and transportation, among others, as well as other companies indirectly involved in the visitor industry.

When the San Diego CVB decided to utilize better sales & marketing technology to promote California's second largest city, they turned to the experts at New Media Gateway.

Solution:
  • NMG developed a revolutionary, industry-specific CMS
  • Implemented revenue generation capabilities through advertisement management
  • Integrated with the MemberNet portal to stay better connected with their members
  • Developed sophisticated reporting functionality to provide member-specific value the bureau was providing
  • Worked closely with advertising agency to influence design layout to be most effective within the development platform

Impact:
  • “Page Aware” functionality matches site content to the user’s navigation.
  • Custom designed CMS lets Admins keep the site updated with ease.
  • Real-time reports to members to show to the exact penny the value the bureau is providing.
  • San Diego CVB is now marketing more effectively with NMG marketing software.
    How We Helped:
    • CMS
    • Custom Application Development
    • DMC
    • CRM