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What's your Social ROI?
03.08.10
Has social media delivered on its promises? Can you even tell? According to eMarketer, Social network ad spending will reach $2.5 billion worldwide throughout 2010 and $1.3 billion just in the US, but according to an outside survey only 1 IN 5 marketers even measured their social media ROI in 2009.
Marketing Industry Bounce Back
02.01.10
Companies can officially be optimistic about investing in online marketing in 2010, trust us, it's what we do. Not only are we finding that companies who recently increased their online marketing efforts have already seen significant ROI, but there are countless other reasons to believe marketing is bouncing back, check them out.
Social Media Tactics That Work
01.12.10
We've discovered what tactics really work when it comes to marketing on Facebook and Twitter. A recent survey of 5,140 B2B and B2C marketers conducted by MarketingProfs shows how companies are successfully using their Social Marketing Tools to yield a much higher ROI, create better campaigns and reach new and qualified audiences.
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Hawaii VCB

HVCB is a vanguard organization. It is dedicated to creating a new 'Gold Standard' for destination marketing, and its primary product is the world's most-desired destination. Hawaii, The Islands of Aloha.


 Situation:

The Bureau is uniquely qualified to serve the people of Hawaii as a publicly supported, private corporation whose singular goal is to showcase and celebrate Hawaii's diversity and aloha to the world; to encourage people to reawaken their senses and rejuvenate their spirit in Hawaii; and to return again and again.

They also had a vision and goal to ensure that one of the most beautiful destinations in the world, was conveyed properly in the the realm of cyberspace.

The folks at the HVCB turned to the experts at New Media Gateway to give them the help they needed.

Solution:
  • NMG deployed their destination CMS, a content system geared specifically for the destination industry.
  • Worked closely with advertising agency to fine-tune design requirements to maximize user-friendliness, and maximize CMS capabilities

Impact:
  • Hawaii VCB has real time control over a new site worthy of their destination
  • Makes it possible for Hawaii VCB to update and manage rich media content.
  • 400 mini applications called Widgets can be designed and deployed to run on the site at any one time.
How We Helped:
  • CRM
  • DMC
  • CMS
  • WMC
  • Custom Application Development