Navigation
Got a Question?
Hospitality Blog
Training to keep your hotel sales effort strong
02.25.08
NMG’s Mary Miller reviews an ehotelier’s article which gives basic insight that all sales and marketing teams in the travel and tourism industries need to keep in mind.
“2008 Food for Thought”
12.18.07
Mary Miller from NMG reviews a recent Bert van Walbeek article from eHoteliers.com. As a destination sales, destination marketing, or hotel management professional waiting to start a new year in the hospitality industry ... you will truly find this a very useful piece of information.
Domains - Pick One Favorite and Stick With It
11.16.07
Most businesses and organizations with a web presence own multiple domains, both for marketing purposes and for the future's sake. Tyson discusses how to handle multiple domains without disrupting your SEO efforts.
Read more…
 
Document Actions

Dallas CVB

Dallas Convention & Visitors Bureau website hits increased to over 6,000,000 a month; site visitors increased 10X over the previous month, sales rose dramatically.

Dallas Convention & Visitors Bureau Logo

 Situation:

The Dallas CVB was competing for lucrative convention business but sales and marketing staff were using different data sets and systems that didn't work together. There was duplication of effort and miscommunication between departments, so response times to incoming leads were not as fast as they should have been. The existing data system was not flexible enough for the Bureau's needs. There were few interactive tools on the site.

The Dallas CVB was not gaining insight into their audience. The organization was not communicating as efficiently as possible, internally or with clients and city leadership, because the existing processes and procedures were not integrated and important information was sometimes lost or delivered without knowledge of response.



Solution:
  • All CRM data was transferred into the Destination Business System (DBS) to seamlessly interact with the new web site.
  • The DBS brought all of the Bureau's marketing materials and site content together with client and account information. 

    Impact:
    • Average number of hits per month went up from 2 million to 8 million.
    • Average number of site visitors per month went up from 5,000 to 50,000.
    • Number of email subscribers up from 4,500 to 11,000.
      How We Helped:
      • CRM
      • Digital Marketing Center
      • Web Content Management System
      • Interactive Marketing Services