Navigation
Got a Question?
Hospitality Blog
Training to keep your hotel sales effort strong
02.25.08
NMG’s Mary Miller reviews an ehotelier’s article which gives basic insight that all sales and marketing teams in the travel and tourism industries need to keep in mind.
“2008 Food for Thought”
12.18.07
Mary Miller from NMG reviews a recent Bert van Walbeek article from eHoteliers.com. As a destination sales, destination marketing, or hotel management professional waiting to start a new year in the hospitality industry ... you will truly find this a very useful piece of information.
Domains - Pick One Favorite and Stick With It
11.16.07
Most businesses and organizations with a web presence own multiple domains, both for marketing purposes and for the future's sake. Tyson discusses how to handle multiple domains without disrupting your SEO efforts.
Read more…
 
Document Actions

Greater Raleigh CVB

This destination marketer needed to replace its outdated CRM application and enhance its ability to market and sell Raleigh more cost-effectively.

                                                 
Situation:

The Greater Raleigh Convention and Visitors Bureau required several new initiatives to enhance its ability to market and sell its destination more cost-effectively. NMG and the GRCVB identified several key areas to build upon: a new and improved CRM application, dynamic real-time website management and a powerful digital marketing platform. NMG had the necessary solution sets already geared and suited to fit the needs and challenges of the hospitality industry.

Solution:
  • NMG installed its destination-specific CRM application, enabling GRCVB staff with improved efficiency and usability.
  • Deployed the CMS for www.visitraleigh.com, allowing for better integration between GRCVB's website and its CRM application.
  • NMG Instituted the Digital Marketing Center, enabling GRCVB staff to pro-actively communicate, market and sell to target audiences.

Impact:
  • Real-time website management to better facilitate the needs of CVB members and incoming site visitors.
  • Improved account management and report generation utilizing the CRM.
  • Market directly to new and existing prospects collected from both the CRM and CMS within NMG’s Digital Marketing Center.
How We Helped:
  • CRM
  • CMS
  • DMC