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Hospitality Blog
Training to keep your hotel sales effort strong
02.25.08
NMG’s Mary Miller reviews an ehotelier’s article which gives basic insight that all sales and marketing teams in the travel and tourism industries need to keep in mind.
“2008 Food for Thought”
12.18.07
Mary Miller from NMG reviews a recent Bert van Walbeek article from eHoteliers.com. As a destination sales, destination marketing, or hotel management professional waiting to start a new year in the hospitality industry ... you will truly find this a very useful piece of information.
Domains - Pick One Favorite and Stick With It
11.16.07
Most businesses and organizations with a web presence own multiple domains, both for marketing purposes and for the future's sake. Tyson discusses how to handle multiple domains without disrupting your SEO efforts.
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IAEE

The International Association of Exhibitions and Events represents over 6,000 exhibitors worldwide.


Situation:

The International Association of Exhibitions and Events was originally founded in 1928 to represent the interests of tradeshow and exposition managers. Today, IAEE is the leading association for the global exhibition industry – representing over 6,000 exhibitors worldwide. When this association was looking to improve the design, content and ability to manage their website, it turned to NMG to uphold the IAEE name.

Solution:
  • Redesigned the IAEE website to better exemplify the corporate persona, and to ultimately drive more site traffic and name recognition.
  • Deployed NMG’s Content Management System to improve the management and development of all site content.

Impact:
  • A marked increase in site traffic and lead generation.
  • Allowed IAEE stakeholders too efficiently update site content in real-time, thus ensuring members and prospects receive concurrent information.
  • Reserved time and money originally dedicated to website management for other necessary initiatives.
How We Helped:
  • Interactive Design
  • CMS