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Hospitality Blog
Training to keep your hotel sales effort strong
02.25.08
NMG’s Mary Miller reviews an ehotelier’s article which gives basic insight that all sales and marketing teams in the travel and tourism industries need to keep in mind.
“2008 Food for Thought”
12.18.07
Mary Miller from NMG reviews a recent Bert van Walbeek article from eHoteliers.com. As a destination sales, destination marketing, or hotel management professional waiting to start a new year in the hospitality industry ... you will truly find this a very useful piece of information.
Domains - Pick One Favorite and Stick With It
11.16.07
Most businesses and organizations with a web presence own multiple domains, both for marketing purposes and for the future's sake. Tyson discusses how to handle multiple domains without disrupting your SEO efforts.
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Harrah's Entertainment

Harrah's is the world's largest resort & casino operator. Traditional email messaging was not living up to expectations. Harrah's asked NMG to create powerful new interactive messaging.


 Situation:

In building growing rapport among Las Vegas properties, Harrah’s Entertainment was not garnering the needed results from static email messaging. The traditional type messages were simply not holding the attention of cliental and prospects alike. That is when Harrah’s sought out New Media Gateway.

Solution:
  • NMG developed dynamic interactive messaging comprised of imagery, animated text and music. The resulting interactive message improved response rates beyond expectations, ultimately garnering the necessary retention among area properties.

Impact:
  • Improved email view rates by more than 7%
  • Click-through rates jumped more than 35%
How We Helped:
  • Email Marketing