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What's your Social ROI?
03.08.10
Has social media delivered on its promises? Can you even tell? According to eMarketer, Social network ad spending will reach $2.5 billion worldwide throughout 2010 and $1.3 billion just in the US, but according to an outside survey only 1 IN 5 marketers even measured their social media ROI in 2009.
Marketing Industry Bounce Back
02.01.10
Companies can officially be optimistic about investing in online marketing in 2010, trust us, it's what we do. Not only are we finding that companies who recently increased their online marketing efforts have already seen significant ROI, but there are countless other reasons to believe marketing is bouncing back, check them out.
Social Media Tactics That Work
01.12.10
We've discovered what tactics really work when it comes to marketing on Facebook and Twitter. A recent survey of 5,140 B2B and B2C marketers conducted by MarketingProfs shows how companies are successfully using their Social Marketing Tools to yield a much higher ROI, create better campaigns and reach new and qualified audiences.
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Harrah's Entertainment

Harrah's is the world's largest resort & casino operator. Traditional email messaging was not living up to expectations. Harrah's asked NMG to create powerful new interactive messaging.


 Situation:

In building growing rapport among Las Vegas properties, Harrah’s Entertainment was not garnering the needed results from static email messaging. The traditional type messages were simply not holding the attention of cliental and prospects alike. That is when Harrah’s sought out New Media Gateway.

Solution:
  • NMG developed dynamic interactive messaging comprised of imagery, animated text and music. The resulting interactive message improved response rates beyond expectations, ultimately garnering the necessary retention among area properties.

Impact:
  • Improved email view rates by more than 7%
  • Click-through rates jumped more than 35%
How We Helped:
  • Email Marketing