Navigation
Got a Question?
Hospitality Blog
What consumers want
06.06.08
As we all know, the market is driven by what the consumer wants and it is our jobs to deliver upon that. Following on the heels of Tim's report via E-Marketer about the Future of E-Mail, Greg Colunga reports new findings about B2C marketing in the coming days.
Future of E-mail
03.23.08
Interesting statistics that suggest that e-mail marketing is alive and well!
Training to keep your hotel sales effort strong
02.25.08
NMG’s Mary Miller reviews an ehotelier’s article which gives basic insight that all sales and marketing teams in the travel and tourism industries need to keep in mind.
Read more…
 
Document Actions

How to Create Personalized Microsites

Find Out Friday Event - April 2007

When 04.27.07
from 14:00 to 15:00
Where GoToMeeting
Contact Name Greg Colunga
Contact Email
Contact Phone 800.330.9450, ext. 236

Introduction

If you joined us for our most recent Find Out Friday Webinar Event on April 3, 2007, we hope you feel it was a good investment of your time.

For those who were unable to attend, CLICK HERE for a streaming video of this session in its entirety.

We appreciate your business and are committed to living up to our brand promise of helping you maximize your sales & marketing investments.


Sincerely,
NMG Hospitality Division

--

Follow Up Materials

Instructions
Download the step-by-step instructions involved with creating a personalized microsite using variable tags.

--

Agenda

How To Create Personalized Microsites

Did you know you can use variable tags to personalize a microsite page? You can greet your site visitors by name and display information that is customized for each person, based on the information in the contact record. This feature can be used either with an e-mail link that includes tracking variables, or with the microsite logon process. For visitors who don't have a contact record in your DMC, or who come in through a non-tracked link on another web page, you can set up default values to greet them with generic text. In this session, you'll learn everything you need to know to set up a personalized microsite. You'll also see examples of microsite pages using this feature.

Note: This session is for DMC users who know how to upload contacts and create a microsite. If you are not familiar with the basic procedures, you might want to view the following tutorials before attending the session:

Contact Management Basics
Microsite Basics

Topics:

  • Examples of personalized microsites
  • Adding variable tags to a microsite page
  • Setting up default values for variable tags
  • Publicizing your site to enable personalization:
    • Via e-mail link with tracking variables
    • Via microsite logon
  • Setting up a password-protected microsite (optional)