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What consumers want
06.06.08
As we all know, the market is driven by what the consumer wants and it is our jobs to deliver upon that. Following on the heels of Tim's report via E-Marketer about the Future of E-Mail, Greg Colunga reports new findings about B2C marketing in the coming days.
Future of E-mail
03.23.08
Interesting statistics that suggest that e-mail marketing is alive and well!
Training to keep your hotel sales effort strong
02.25.08
NMG’s Mary Miller reviews an ehotelier’s article which gives basic insight that all sales and marketing teams in the travel and tourism industries need to keep in mind.
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Creating a Post-Event Follow-Up Message

Find Out Friday Event - March 2007

When 03.31.07
from 14:00 to 15:00
Where GoToMeeting
Contact Name Greg Colunga
Contact Email
Contact Phone 800.330.9450, ext. 236

Introduction

If you joined us for our first ever Find Out Friday Webinar Event today, we hope you feel it was a good investment of your time.

For those who were unable to attend, CLICK HERE for a streaming video of this session in its entirety. Please note that this is a large file and may take a few moments to buffer/download, and the actual session begins 3:50 into the wmv file.

We appreciate your business and are committed to living up to our brand promise of helping you maximize your sales & marketing investments.

Sincerely,
NMG Hospitality Division

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Follow Up Materials

Instructions
Download the step-by-step instructions involved with sending a post-event email to your contact list.
 
Email Template
Use the text contained in this email to generate a public template for use by you and/or your sales representatives.
 
Contact List
Use this Excel (.CSV) file to manage contacts & notes for each contact while on the trade show floor for speedy & personalized follow-up messages.

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Agenda

Creating a Post-Event Follow-Up E-mail

Here's the scenario: You're going to a trade show or similar event, and you're going to be collecting contact information from everyone you meet.

Afterward, you'll want to send a personalized e-mail to each person, thanking them for their interest and following up on particular points of your conversation.

This could be a daunting task if you're using a regular e-mail program. With the DMC and a simple Excel spreadsheet, you can complete this work quickly and easily.

Recording Information in a Spreadsheet:

  • Column headings
  • (Use our template to get started!)
  • Saving as CSV (comma delimited)
  • Preparing Your E-mail
  • Uploading your CSV file
  • Creating an e-mail with the default HTML e-mail template
  • Creating a personalized message with variable tags (Copy & paste from our text file to get started!)
  • Inserting text, photos and links
  • "Attaching" collateral
  • Uploading a file
  • Providing a plain text version of your message
  • Writing a good subject line
  • Previewing your e-mail
  • Checking your spam report
  • Sending your e-mail
  • Tracking an e-mail campaign