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NMG Launches E-Brochure Offering
August 2008
New Media Gateway has created an interactive web-based product, which is completely trackable click by click. From brochures to direct mail you can now have each piece online and readily available for email campaigns or sales follow-ups.
With printed collateral or even PDF's you can't see how many people open the item and what interests them. With the E-brochure/E-catalogue you can view how many times it was opened, what pages (or even elements on each page) had the most interest and most importantly by whom.
Marketers have an age-old saying in that if you can't track it, you don't do it. Since you can't always see the results of printed pieces like brochures, catalogues, and direct mail campaigns, do you not create them? Absolutely you do – as a well-rounded marketing strategy always trumps just using one medium for delivery, but why not revamp a certain percentage of your print investment into the online environment?
Our E-Catalogue/E-Brochure allows you to:
- Embed flash objects within the pages
- Track standard metrics as well as page views, link clicks, brochure downloads and print outs
- Determine how your users interact with your collateral in order to optimize future collateral
- Track through to e-commerce conversions to generate ROI%'s
- And much more…
Case studies show that offering e-brochures and catalogues versus printed pieces increases the response rate by 30% and cuts cost of printing down by up to 60%. So, why not take the plunge and experiment with your own web-based E-Brochure/E-Catalogue today?
Let our team turn your collateral into a trackable, interactive catalogue that generates tangible results, unlike the printed pieces you are already running.
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New Media Gateway shows organizations how to market, sell and communicate their value propositions to their target audiences more cost-effectively. NMG has helped over 2,800 customers world-wide since 1998 with their integrated marketing/sales technology, and marketing services.