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What's your Social ROI?
03.08.10
Has social media delivered on its promises? Can you even tell? According to eMarketer, Social network ad spending will reach $2.5 billion worldwide throughout 2010 and $1.3 billion just in the US, but according to an outside survey only 1 IN 5 marketers even measured their social media ROI in 2009.
Marketing Industry Bounce Back
02.01.10
Companies can officially be optimistic about investing in online marketing in 2010, trust us, it's what we do. Not only are we finding that companies who recently increased their online marketing efforts have already seen significant ROI, but there are countless other reasons to believe marketing is bouncing back, check them out.
Social Media Tactics That Work
01.12.10
We've discovered what tactics really work when it comes to marketing on Facebook and Twitter. A recent survey of 5,140 B2B and B2C marketers conducted by MarketingProfs shows how companies are successfully using their Social Marketing Tools to yield a much higher ROI, create better campaigns and reach new and qualified audiences.
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NMG Launches E-Brochure Offering

August 2008

New Media Gateway has created an interactive web-based product, which is completely trackable click by click. From brochures to direct mail you can now have each piece online and readily available for email campaigns or sales follow-ups.

With printed collateral or even PDF's you can't see how many people open the item and what interests them.  With the E-brochure/E-catalogue you can view how many times it was opened, what pages (or even elements on each page) had the most interest and most importantly by whom.

Marketers have an age-old saying in that if you can't track it, you don't do it. Since you can't always see the results of printed pieces like brochures, catalogues, and direct mail campaigns, do you not create them? Absolutely you do – as a well-rounded marketing strategy always trumps just using one medium for delivery, but why not revamp a certain percentage of your print investment into the online environment?

Our E-Catalogue/E-Brochure allows you to:

  • Embed flash objects within the pages
  • Track standard metrics as well as page views, link clicks, brochure downloads and print outs
  • Determine how your users interact with your collateral in order to optimize future collateral
  • Track through to e-commerce conversions to generate ROI%'s
  • And much more…

Case studies show that offering e-brochures and catalogues versus printed pieces increases the response rate by 30% and cuts cost of printing down by up to 60%. So, why not take the plunge and experiment with your own web-based E-Brochure/E-Catalogue today?

Let our team turn your collateral into a trackable, interactive catalogue that generates tangible results, unlike the printed pieces you are already running.

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New Media Gateway shows organizations how to market, sell and communicate their value propositions to their target audiences more cost-effectively. NMG has helped over 2,800 customers world-wide since 1998 with their integrated marketing/sales technology, and marketing services.