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Adobe Helps Make Digital Marketing Center Even Better!
10.09.09
Flash is finally coming to your smartphone—and so is Adobe (ADBE). With today's launch of the newest version its software, Adobe Flash Player 10.1, the San Jose-based company is making an aggressive push to get its product onto any gadget that allows for web browsing–Blackberry devices, netbooks, increasingly even TVs.
Return Path, a New Media Gateway integration partner, has secured a deal with newly announced MySpace Mail!
10.07.09
We are very excited to announce the news that MySpace is introducing MySpace Mail, making it potentially one of the largest email providers in the US and the world as it will be offered to millions of MySpace users.
Behavioral Targeting Misses Mark
10.07.09
Despite the concerns of some consumers and privacy advocates, marketers have defended behavioral targeting on the basis that Internet users would prefer to look at relevant advertisements and offers.
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New Media Gateway Announces Partnership with ShareThis, Marketers to Integrate Campaigns to Social Networks

May 2009

New Media Gateway Inc., an online marketing technology company specializing in tools that improve sales and marketing processes, announces their partnership with ShareThis. With the popularity of social marketing on the rise, this partnership will offer New Media Gateway's clients an extra opportunity to stretch their marketing efforts to new audiences.

ShareThis is a widget that allows organizations to take content such as an email message and allow it to be shared by target audiences on nearly all social networking sites via email, SMS (text message) or instant message.

New Media Gateway is integrating the ShareThis application into its Digital Marketing Center (DMC) and website Content Management System (CMS) products, which means once a customer posts new calendar events, articles, blogs, listings or sends out newsletters, emails or landing pages a viewer can pick that information and share it to friends, family and groups- all which can be re-syndicated virally. ShareThis, with the help of New Media Gateway, will provide tracking reports on click activity giving clients the ability to fully measure the extent of the viral marketing efforts.

"We at New Media Gateway are ecstatic about the opportunity to be working with ShareThis. ShareThis is going to be a critical component for our existing and prospective customers to ensure they can leverage one of the oldest, and most effective, forms of marketing: word-of-mouth marketing. This partnership successfully empowers marketers to monetize social media, which has been the constant struggle since day one. Users of our Digital Marketing Center and website Content Management System offering can now virally broadcast email campaigns, surveys, landing page offers, as well as articles, listings, event calendars, podcasts, RSS feeds, blogs, image and video gallery content. In summary, we are very excited." said Vice President of Marketing, Greg Colunga.
   
Since marketers are beginning to use social marketing as an extension of all their campaigning efforts, New Media Gateway wants to add features like ShareThis to their existing products to maintain the best and most innovative solutions. This partnership is just one of many New Media Gateway has taken on in the last 10 years. "We are always looking to improve our offerings by providing the latest and greatest technology," said President and CEO Tim Storer, "We know the importance of social media and are excited to be providing this new feature to our clients."

About New Media Gateway, Inc.
As one of the fastest growing marketing and sales technology providers in the Dallas/Fort Worth metroplex, New Media Gateway, Inc. is a recognized leader in providing solutions to sales & marketing challenges across a myriad of different industries. Their goal is to provide a comprehensive, all-encompassing suite of web-based software products and marketing services to assist their clients in communicating more cost-effectively with your clients, prospects, vendors, and employees. Since 1998, they have found ways to increase revenue generation, maximize return-on-investments, while eliminating operational inefficiencies.

About ShareThis
ShareThis is the sharing network that makes it simple and easy to share any online content. With the click of a button on a webpage or browser plug-in, ShareThis allows users to seamlessly access their contacts and networks from anywhere online and share the content through email, IM, Facebook, Digg, mobile SMS, etc. without ever leaving the current page. Publishers can deploy the ShareThis button to tap service's universal sharing capabilities to drive traffic, stimulate viral activity and track the sharing of online content. ShareThis also simplifies social media services by reducing clutter on web pages and providing instant distribution of content across social networks, affiliate groups, and communities.