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What's your Social ROI?
03.08.10
Has social media delivered on its promises? Can you even tell? According to eMarketer, Social network ad spending will reach $2.5 billion worldwide throughout 2010 and $1.3 billion just in the US, but according to an outside survey only 1 IN 5 marketers even measured their social media ROI in 2009.
Marketing Industry Bounce Back
02.01.10
Companies can officially be optimistic about investing in online marketing in 2010, trust us, it's what we do. Not only are we finding that companies who recently increased their online marketing efforts have already seen significant ROI, but there are countless other reasons to believe marketing is bouncing back, check them out.
Social Media Tactics That Work
01.12.10
We've discovered what tactics really work when it comes to marketing on Facebook and Twitter. A recent survey of 5,140 B2B and B2C marketers conducted by MarketingProfs shows how companies are successfully using their Social Marketing Tools to yield a much higher ROI, create better campaigns and reach new and qualified audiences.
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DMC Integration with Google Analytics

April 2008

DMC Integration with Google Analytics

As you may already know, Google Analytics is widely recognized by most marketers as a cornerstone of their business when it comes to reviewing online marketing objectives, such as: website statistics, managing goal tracking, and visitor traffic sources to your website. It is also essential in the process of managing online budget related to search marketing campaigns.

So, what about email marketing statistics? In most cases, a marketer is required to review a tracking report specific to the provider’s system, but it will more than likely not include what happened once the visitors viewed an email, and went to the website. Did they convert to a customer?

If you’re using NMG’s Digital Marketing Center, you can now review tracking statistics from the one consolidated report, available in Google Analytics. This can also help you to justify your online marketing spend, what is (or is not) working, and provide valuable insight into how you run future campaigns.

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The Digital Marketing Center is a scalable, robust and affordable enterprise level out-bound marketing system that integrates 8 of the most highly requested sales & marketing modules into one unified system.