Navigation
Got a Question?
Hospitality Blog
What's your Social ROI?
03.08.10
Has social media delivered on its promises? Can you even tell? According to eMarketer, Social network ad spending will reach $2.5 billion worldwide throughout 2010 and $1.3 billion just in the US, but according to an outside survey only 1 IN 5 marketers even measured their social media ROI in 2009.
Marketing Industry Bounce Back
02.01.10
Companies can officially be optimistic about investing in online marketing in 2010, trust us, it's what we do. Not only are we finding that companies who recently increased their online marketing efforts have already seen significant ROI, but there are countless other reasons to believe marketing is bouncing back, check them out.
Social Media Tactics That Work
01.12.10
We've discovered what tactics really work when it comes to marketing on Facebook and Twitter. A recent survey of 5,140 B2B and B2C marketers conducted by MarketingProfs shows how companies are successfully using their Social Marketing Tools to yield a much higher ROI, create better campaigns and reach new and qualified audiences.
Read more…
 
Document Actions

CMS now includes RSS capabilities

October 2008

NMG's CMS 2.0 platform offers our customers some of the top features for website development and management, including: a search engine-friendly navigation, revision history, blog capabilities, a widget library, file management and e-commerce capabilities.

In addition to some of the more robust functions available in any CMS, our platform also offers RSS feed aggregation.

What is a Content Aggregation?
Really Simple Syndication (or RSS) is a family of web feed formats used to publish frequently updated works such as blog entries, news headlines, audio, and video in a standardized format.

In more simple terms, RSS is the format that allows you to re-purpose content from the web onto your website.

How can this work for you?
Have you ever visited Google News? As you know, Google is not an authoritative news outlet that creates its own content. The purpose of Google News is to aggregate the latest news and information via RSS into the Google web portal to maintain visitors within their domain as opposed to allowing them to find value on their competition's website (i.e. Yahoo! or MSN).

Imagine being able to setup constantly updating industry news pulled directly from the web into your website. This tactic provides your website with increased exposure, while ensuring you become an authoritative source regarding the latest information to your prospects and customers.

Company Benefits
RSS is also completely automated. Once the coding is in place in your CMS your work is done. Saving your web department time and money; allowing them to focus on more important marketing objectives.

Company websites with RSS capabilities can implement this process that benefits the company in a variety of ways:

  • Improve page ranking
  • Increase web exposure
  • Increase lead generation opportunities
  • Decrease revenue spend for web projects
  • Cuts back on manual data entry
  • Be seen as an authoritative source
###

The NMG website Content Management System (CMS) gives the marketing group the ability to manage their website content without needing extensive HTML knowledge. Utilizing a WYSIWYG editor to manage page content, a search engine-friendly navigational (or structural) layout, e-commerce and blog capabilities, you can empower your website to start working for you.